Brand & Packaging Design
Bolthouse Farms, Inc.
Branding
Packaging Design
Premium Quality
Freshness
100% Natural
To create a new corporate logo and a 100% all-natural juice package. Bolthouse wanted to communicate in a premium yet simple way that if you use the best fruit you will get the best juice. The product would also be sold in the fresh produce section in nationwide supermarkets
Was a warm and inviting package that clearly communicated to the consumer Bolthouse Farms meant 100% goodness. This was through the usage of bold colors and bright appetizing photography. At the same time using a custom typographic treatment for the branding to help evoked more of a personal touch for the brand.
The line was so successful that it now has over 15 - 100% all-natural flavors nationwide.