Crumb Cake Brand & Packaging Design
That’s How We Roll, LLC.
Branding
Packaging Design
Better-For-You
Simple Ingredients
Unique Flavor
Was intended to introduce a premium new cookie line inspired by great taste of Coffee Cake. At the time there was no other products like it on the market. So not only did the packaging need to convey the unique flavors but also needed to make the consumer want to take a chance buying a cookie that tastes like something other.
Was a clean and upscale looking package with strong flavor ques. This was thru the use a some what monotone colored pallet other that for the flavor colors. As well as the use of type treatments use. To most of our surprise the response to the product was great. The club stores that had the product claimed the product was flying off the shelves. Shortly after it was soled in national grocery stores across the county.
This product was a limited addition offering only offered certain times of the year but whenever it hit the shelves it did not stay their very long!